PROTON FOCUSES ON WHAT MATTERS MOST TO OWNERS FOR 2026 PROTON X70

• Company’s flagship C-Segment SUV emphasises on Performance, Comfort & Convenience, Cost and Care to deliver greater peace of mind for families.

Subang Jaya, 8 January 2026 –  PROTON today introduced the 2026 PROTON X70, the latest evolution of its flagship C-Segment SUV, with improvements developed by strengthening the areas that matter most throughout the ownership period. Built on a proven global platform and finely tuned after considering customers’ feedback, the newest X70 brings focused enhancements in performance, comfort & convenience, cost and care—positioning it as a dependable and well-rounded choice for Malaysian families seeking long-term ownership confidence.

Since its launch in 2018, the PROTON X70 has played a key role in reshaping the local SUV market, becoming one of the most recognisable and widely accepted models in its segment. Sharing its roots with the globally successful Geely Boyue platform, which has recorded over 2 million of units sold worldwide, the model’s success has been anchored on reliability, comfort and value. The 2026 update reflects PROTON’s philosophy of continuous improvement, focusing on areas that would deliver a better ownership experience.

Refined Performance & Driving Confidence

At the heart of the 2026 PROTON X70 is the proven i-GT 4-cylinder 1.5TD engine, paired with a 7-Speed Dual Clutch Transmission. This combination delivers 181 PS and 290 Nm of smooth and responsive power, improved refinement and enhanced fuel efficiency. Supported by PROTON’s finely tuned chassis, suspension calibration and ride and handling expertise, the X70 offers confident road manners and a composed driving experience across both urban environments and highway cruising—making it well-suited for daily family use as well as longer journeys.

Built Around Comfort & Convenience, Cost and Care

The 2026 PROTON X70 is developed around three core pillars that define its appeal to practical, value-driven families.

Comfort & Convenience – Refined for Everyday Use

Comfort has been further enhanced through improvements in ride quality and cabin refinement. Leveraging PROTON’s ride and handling expertise, the 2026 PROTON X70 delivers a smooth, composed and confident driving experience across both urban and highway conditions. Improved Noise, Vibration and Harshness (NVH) refinement contributes to a quieter cabin, while the spacious interior ensures comfort for families during daily commutes and longer journeys.

In-car convenience is supported by a 12.3-inch infotainment head unit with wireless Apple CarPlay^® and Android Auto^TM, complemented by the “Hi PROTON” voice command system for intuitive and seamless operation.

Cost – Smart Value Without Compromise

The 2026 PROTON X70 delivers smart value through a balanced combination of efficiency, durability and lower long-term ownership costs. With fuel consumption rated at 6.9L/100km, the 4-Cylinder engine provides everyday efficiency without compromising performance. The use of a timing chain further enhances durability and reduces maintenance requirements over time, contributing to lower ownership costs and reinforcing the X70’s value-driven proposition in the C-Segment SUV category.

Care – Confidence and Peace of Mind

Safety remains a key focus for the 2026 PROTON X70, which is equipped with Advanced Driver Assistance Systems (ADAS) Level 2 comprising 13 safety features. This comprehensive suite of driver assistance technologies provides enhanced situational awareness and support through features such as Intelligent Cruise Control (ICC), Lane Keep Assist (LKA) and Autonomous Emergency Braking (AEB), among others. Combined with PROTON’s nationwide aftersales network of 172 authorised 3S and 4S outlets, supported by strong spare parts availability, the X70 is designed to offer peace of mind not only on the road, but throughout ownership.

“The 2026 PROTON X70 reflects PROTON’s commitment to continuous refinement and delivering what our customers truly value,” said Dato’ Ir Rashid, Deputy Chief Executive Officer of PROTON. “Rather than chasing trends, we have focused on strengthening performance, comfort, cost and care — ensuring the X70 remains a dependable SUV that families can trust and own with confidence over the entire ownership period.”

Unmatched Confidence and Convenience with Exclusive Launch Benefits

The 2026 PROTON X70 is available in four elegant exterior colours – Snow White, Armour Silver, Jet Grey, and Marine Blue – each designed to complement the modern SUV lifestyle.

Every purchase of the 2026 PROTON X70 comes with a comprehensive Standard Package designed to deliver confidence and connectivity from day one. This includes Pro-Warranty*, offering a 5-year warranty with unlimited mileage and six times free labour service, alongside Pro-Connect*, which provides a 5-year data package with 2GB per month, enabling seamless access to connected features throughout ownership. In addition, Pro-Finance* is available to all customers, offering financing options of up to 9 years, with interest rates starting from 2.2% per annum.

To further elevate the ownership experience, PROTON is offering a Special Launch Package for the first 1,500 customers who register their 2026 PROTON X70 by 31 March 2026. Eligible customers can enjoy Pro- Trade-In*, with overtrade support of up to RM2,000 when trading in their existing vehicles.

They may also opt for the PROTON Insurance Programme, Pro-Shield*, which provides upgraded protection including Special Perils coverage, enhanced flood relief coverage of up to RM2,000, and passenger personal accident coverage of up to RM15,000 per person up to 4 passengers. These come on top of the existing insurance benefits such as betterment waiver up to 10 years, agreed-value protection, all-driver coverage, key replacement, personal accident coverage for policyholder, and 24-hour roadside assistance.

In addition, eligible customers will receive a RM7,000 rebate, together with an Accessories Package worth RM700 comprising a boot tray, sunshade, and door visors.

As part of its ongoing efforts to improve the ownership experience, PROTON is enhancing its after-sales support and service standards. For the 2026 PROTON X70, Fast Service* is available for basic service intervals when customers schedule their visit in advance and choose to remain on-site while their vehicle is being serviced.

In addition, PROTON is introducing 1-Day Service Delivery*, where vehicles will be returned within 24 hours whether customers walk in or book ahead. For situations where repairs require more than three working days*, PROTON service outlets will provide a relief car and a one-time free service (including service parts and labour), ensuring minimal inconvenience and reinforcing PROTON’s commitment to support owners throughout their ownership journey.

On-the-road prices without insurance:

The prices after rebate* are:

*Registration before 31st March 2026

To learn more or to place a booking for the 2026 PROTON X70, visit any PROTON authorised outlet nationwide. Don’t forget to follow Proton Cars Official on all major social media platforms for the latest updates, promotions, and exciting activities related to the 2026 PROTON X70.

*Terms and Conditions apply