- Malaysia’s best-selling compact SUV continues to drive export growth as PROTON accelerates its international expansion strategy
Subang Jaya, 16 January 2026 – Following a successful 2025, Proton International Corporation Sdn. Bhd. (PICSB) continues to reinforce its export-led growth strategy with the introduction of the All-New Proton X50 in Brunei, marking the latest milestone in the brand’s expanding international footprint.
The unveiling of the upgraded compact SUV underscores PROTON’s commitment to delivering globally competitive products tailored for overseas markets, while strengthening its position in key right-hand-drive export destinations. Brunei remains one of PROTON’s most established export markets, with the X50 consistently among the brand’s strongest performers.
Held at Bandar Seri Begawan yesterday, the launch was graced by His Excellency Dato’ Mohd Aini Antan, High Commissioner of Malaysia to Brunei Darussalam, and attended by Wan Wei, Vice President of PICSB, Tan Kah Boon, Chairman of Pad Motors Sdn. Bhd, and Hambali bin Pehin Salleh, Managing Partner of PAD Motors.
Last year, PICSB recorded a total export volume of 6,000 units, demonstrating sustained demand across international markets. The Proton X50 emerged as a key contributor, accounting for 29% of sales, reflecting its strong appeal beyond Malaysia.
In Brunei, the Proton X50 contributed 38% of total sales, reinforcing its status as one of the top SUV choices in the market.
Looking ahead, Brunei is set to remain an important contributor to PICSB’s export growth, with a target of 1,000 units for the year. This momentum will be supported by the introduction of refreshed, feature-enhanced models such as the Proton X50, as well as the eventual rollout of the all-new Proton Saga.
The Proton X50 represents the latest evolution of one of PROTON’s most successful export models. Featuring refreshed exterior styling, a refined interior, and advanced safety and driver-assistance systems, the Proton X50 is engineered to meet the rising expectations of international customers while maintaining the brand’s core strengths in performance, comfort, and value. Its key specifications include:
- Engine & Performance: New i-GT 1.5TD 4-cylinder turbocharged engine producing 181 PS and 290 Nm of torque, mated to an optimized 7-speed Dual Clutch Transmission (DCT).
- Exterior & Design: Refreshed front fascia, full LED headlamps, 18-inch dual-tone alloy wheels, and a sporty rear spoiler with quad exhaust tailpipes.
- Interior & Comfort: Sophisticated cabin with a floating floor console, 72-color rhythmic ambient lighting, and high-quality leatherette upholstery.
- Safety & Driver Assistance: Level 2 ADAS with up to 12 parking sensors, including a 360° HD camera with a 180° transparent undercarriage view, Adaptive Cruise Control with Stop & Go, and 6 SRS airbags.
For the Brunei market, the All-New Proton X50 is offered in the following variants and pricing:
- Variants & Pricing: X50 Executive: B$27,499 | X50 Premium: B$31,500 | X50 Flagship: B$34,500
- Early-Bird Offer: B$1,500 discount for the first 100 customers
- Service Package: 5 years or 150,000 km vehicle warranty + 6 times free labour service
Designed to strike a balance between power and efficiency, the Proton X50 delivers responsive handling and confident driving dynamics, making it equally suited for urban environments and longer journeys. Its comprehensive suite of safety features reflects PROTON’s continued focus on occupant protection and intelligent mobility solutions.
“Brunei is the first overseas market to introduce the All-New Proton X50, and this reflects the confidence PROTON has in Brunei as an export market as well as the trust in our long-standing partnership with PAD Motors. It also highlights the important role Brunei continues to play in PROTON’s international journey. With models like the Proton X50, the company is well-positioned to achieve its 2026 export targets and accelerate towards our longterm ambition of reaching 330,000 units by 2030, with 30% contributed by export markets,” said Wan Wei, Vice President of Proton International Corporation Sdn. Bhd.
As PROTON advances into 2026, the Proton X50 exemplifies the company’s strategy to strengthen regional presence, leverage strong distributor partnerships, and expand its portfolio of globally competitive vehicles.
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